PROCESS
From ambiguity to absolute clarity, four phases, zero guesswork.
(000)
Methodology
The Northscale Framework
Four phases. Deliberate pacing. No guesswork.
01
Phase One · Week 1
Deep immersion into your brand. Where is value being lost, and where does the real opportunity live.
- →Stakeholder workshop — aligning goals, constraints, and commercial targets
- →Competitive landscape audit and opportunity mapping
- →Brand logic analysis — surfacing what makes you genuinely distinct
02
02
Audit & Architecture
Week 2
Phase Two · Week 2
Rigorous technical and UX audit. A new structural blueprint, built for search.
- →Technical SEO audit — Core Web Vitals, crawlability, and structured data review
- →UX wireframing — new site architecture and user journey mapping
- →Content gap analysis — identifying what must be created, restructured, or removed
03
03
Art Direction & Design
Weeks 2 to 3
Phase Three · Weeks 2 to 3
Bespoke art direction. Typography, color, motion, all of it proprietary.
- →Visual system design — typography, color, motion rules, and spacing logic
- →High-fidelity Figma prototype — interactive review before any engineering begins
- →Motion direction — GSAP animation principles and micro-interaction specifications
04
04
Deliver & Engineer
Weeks 3 to 5
Phase Four · Weeks 3 to 5
Clean, modular engineering. SEO and GEO baked in. Launched fast, tuned rigorously.
- →Frontend engineering — semantic HTML, Tailwind CSS, GSAP motion design
- →SEO & GEO implementation — structured data, llms.txt, AI crawler optimisation
- →QA and launch — cross-browser testing, performance validation, zero-friction handoff
Ready to Start?
What happens after you reach out
Three steps. No back and forth.
1
You fill out the contact form
Three minutes. Gives us the context we need.
2
We reply within 24 hours
With a short read and any clarifying questions.
3
Tailored proposal within 48 hours
Clear scope, clear deliverables, no hidden extras.
